What is eKTextAI?

eKTextAI is a parent-communication and admissions engine for K-12 schools, groups and colleges. It sends what a school needs to send, answers parents from the school's own words, and keeps the school visible where parents look. If you run an ERP, it keeps answers current from it. Built and sold by MarvelSoft Ventures, serving schools since 2009.

Who it is for
K-12 schools, school groups and colleges
How long to set up
30 minutes to a day
Starting price
Starter is free. Paid plans from ₹3,250 + ₹585 GST — ₹3,835 a month in total
Priced
Per school, per month — never per student

Ten places, one relationship

The circular went home in a school bag. The fee date is in a PDF nobody opened. A parent asks a question you answered last week — in a WhatsApp group you're in, and in three you're not. And a family weighing your school finds a Google page that hasn't changed since last term.

None of this is a parent problem. It's a plumbing problem: your school's relationship with families lives in ten disconnected places.

What eKTextAI is

eKTextAI is one steady line from your school to every family. Send notices, fee reminders and admissions campaigns on WhatsApp and email the moment you need them. Answer parents from your own circulars and notices. Keep your Google and social presence live, so families choosing a school see one that answers.

It doesn't replace your ERP.

What it does

Send what matters, when it matters.

Notices, fee reminders and admissions campaigns, sent on WhatsApp and email from one place. You keep the creative and the ad spend; we do the sending — and every campaign can go to every parent on your plan.

Answer from your own words.

Answered from your school's circulars, policies and notices — so the answer is your answer, not a generic one.

Stay visible where parents look.

Google Business posts and replies to your reviews, plus your school's social channels — so local families see an active school, not a static listing — two social posts a month on Business, twelve on Growth, twenty-four on Enterprise, published from your own material.

One place, every channel.

WhatsApp, email, web, Google and social run from one place, so nothing depends on one staff member's phone.

What it won't do

It won't guess.

eKTextAI answers from the material your school gives it — your circulars, policies and notices — and tells the user when it cannot answer from that material rather than guessing. Some questions are handed to a person: a member of your school's staff. We provide the service to the school and we do not answer parents' questions ourselves.

It won't replace your ERP.

You don't need one to start. If you have one, it can read from it, so what it knows about your school stays current without anyone re-uploading.

It won't hide from you.

When a parent or student uses eKTextAI, the conversation is visible to the school and to the staff the school authorises, so they can follow up. We also see it where we provide support.

How it fits

If you already run an ERP — SchoolAdminCE, or another, or a SIS or LMS — eKTextAI can draw from it, so answers can reflect live data rather than the last PDF someone uploaded. We confirm the specific connection at the demo.

If you don't, it works from your circulars and notices, and that is enough to start.

Live in 30 minutes to a day, depending on how many circulars you want loaded and whether we connect your systems. Your first campaign also waits for Meta's approval of the template you submit in your own account, which is outside our clock.

Start free

Start free. The Starter plan is free, and it stays free. There is no trial and no paid trial — the free plan is how you start, and it does not expire. It includes two campaigns a month, so the engine is testable before anyone pays us — Meta bills your own account for the WhatsApp messages your school sends. Paid plans from ₹3,250 a month + ₹585 GST — ₹3,835 a month in total, per school. Pay for the year at once and it is 20% lower: ₹31,200 + ₹5,616 GST — ₹36,816 in total, ₹3,068 a month.

Prices are shown without GST. GST at 18% is added and shown separately on the invoice.

Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.

An annual plan renews automatically for a further twelve months at the price published at the time of renewal, unless you tell us in writing before the renewal date that you do not want to renew. We send a reminder 30 days before the renewal date naming the amount, the date we will charge, and the route to stop the renewal, and a second reminder seven days before if we have had no instruction from you. We do not take a renewal charge that those notices did not precede. Stopping a renewal stops the next term; it does not shorten the term you have already paid for and it does not create a refund.

See pricing →

Questions principals ask

What happens when it can't answer?

eKTextAI answers from the material your school gives it — your circulars, policies and notices — and tells the user when it cannot answer from that material rather than guessing. Some questions are handed to a person: a member of your school's staff. We provide the service to the school and we do not answer parents' questions ourselves.

Who can see a parent's conversation?

When a parent or student uses eKTextAI, the conversation is visible to the school and to the staff the school authorises, so they can follow up. We also see it where we provide support.

How do we pay — and is GST extra?

Prices are shown without GST. GST at 18% is added and shown separately on the invoice. Pay every month at the list rate, or pay for the twelve months at once and pay 20% lower.

How long are we committed?

Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.

Does the annual plan renew by itself?

Yes. An annual plan renews automatically for a further twelve months at the price published at the time of renewal, unless you tell us in writing before the renewal date that you do not want to renew. We send a reminder 30 days before the renewal date naming the amount, the date we will charge, and the route to stop the renewal, and a second reminder seven days before if we have had no instruction from you. We do not take a renewal charge that those notices did not precede. Stopping a renewal stops the next term; it does not shorten the term you have already paid for and it does not create a refund.

What happens if we stop?

Nothing is deleted on the day you stop, and on a paid term nothing even starts then.

A school that tells us it will not renew keeps its data to the end of the term it has paid for; the 30/40/45/75-day sequence then runs from that end date.

An account that is not used is blocked and later deleted; a plan that stops is held to the end of the term it has paid for, and the same sequence runs from that date. We warn you before each step. If you want a copy of your data, ask us before the deletion date and we will send it to you, and we will hold the data longer if your school asks. Signing in while the account is blocked brings it straight back.

What if the service stops working?

If we fail to provide the service for reasons within our control, we put it right within seven days or give you the lost time back at no charge. If the failure lasts thirty days, you can end the agreement and we refund the unexpired part of what you paid.

Does it replace our ERP?

No. If you run one, it keeps answers current from it.

Do we need an ERP to start?

No.

How long does setup take?

Setup takes 30 minutes to a day. Your first campaign also waits for Meta's approval of the template you submit in your own account, which is outside our clock.

Can we try it before we pay?

Yes. Start free. The Starter plan is free, and it stays free. There is no trial and no paid trial — the free plan is how you start, and it does not expire.

The Starter plan stays available at no charge to a school that stays active on it. We may change what the plan includes, with notice. We will not start charging for it.

It includes two campaigns a month, so run one on your own circular before you pay us anything — Meta bills your own account for the WhatsApp messages you send, first thousand included.

What happens to our account if we stop using it?

It runs on the same clock as a plan that stops: the day 30 notice, the day 40 reminder, the block at day 45, the day 75 reminder, the final notice seven days before erasure, then erasure at day 105 — 60 days after the block — and confirmation in writing.

PointWhat happens
Day 0 — the last sign-in or parent question; for a school that has paid, the day the paid term endsThe starting date, and nothing else. Where the school has paid, the term-end notice is sent on this date.
Day 30Email to the school's registered contact and its last active administrator: what has happened, that nothing is deleted today, how to get a copy, and the dates below.
Day 40Reminder: the account is blocked in 5 days; sign in or ask for a copy.
Day 45Blocked — not deleted. New sending and new answers stop; sign-in, reactivation and a data request all still work.
Day 75Reminder naming the erasure date.
7 days before erasureFinal notice naming the exact date.
Day 105 — 60 days after the blockErased from live systems, and confirmed to the school in writing.

A school that tells us it will not renew keeps its data to the end of the term it has paid for; the 30/40/45/75-day sequence then runs from that end date.

A paid plan under an active subscription is not on the inactivity clock at all.

Can we get our data out?

Within the notice window, the school can ask us in writing for a copy of its data. We send it within 7 working days and confirm in writing. If a request is open, we do not delete. The admin console also has a self-serve export, so your school can take a copy itself.

Your school's data

For student, parent and staff data, the school is the Data Fiduciary under India's Digital Personal Data Protection Act, 2023 — it decides why and how the data is used and takes consent. MarvelSoft Ventures acts as the school's Data Processor: we process that data only on the school's written instructions, under a Data Processing Agreement.

We protect school, parent and student data with encryption in transit and at rest, role-based access controls, and regular backups.

We don't sell school, parent or student data and we don't share it for anyone else's purposes. We use service providers strictly to run the service, under contract.

How we protect school data →

Bring one circular. We'll run a campaign on it.

Send us a notice you'd normally send to parents. In 15 minutes we'll build the campaign from your circular and send it — from our number, on a template WhatsApp has already approved, to the numbers you authorise on the call. You leave with the campaign you built and the send report.

Get in touch

MarvelSoft Ventures, No. 89, HMT Main Road, Mattikere, Bengaluru 560054, Karnataka

GSTIN 29BBAPS6348P1ZS

Phone: +91 95350 41234

Book a 15-minute demo