Most school communication tools ask parents to install something. They download it in the first week, mute it in the second, and by the third they are back to asking questions in a WhatsApp group that half the staff is not in.
eKTextAI goes the other way. Notices, fee reminders and admission campaigns go out on WhatsApp and email — the two places parents already look — and when a parent replies with a question, the answer comes from your own circulars, policies and notices, not from a template written three years ago. When it cannot answer from your material, it says so instead of guessing.
It runs alongside the ERP you already use, it is priced per school rather than per student, and the free plan does not expire.
Why school communication breaks
A missed message is rarely one person’s mistake. School communication with parents leaks in four ordinary places, and most schools have all four.
- The circular that went home in a bag. It was printed, handed out and folded into a notebook. Half the parents never saw it; the other half saw it the night before.
- The fee date buried in a PDF. The date was there, on page two of an attachment. The parent read the first line of the message and moved on.
- The question answered last week in a group you’re not in. A teacher answered it well — in a class group, from her own phone. The next parent who asks gets a different answer, or none.
- The Google page that hasn’t changed since last term. A new family searches for the school, finds last year’s timings and an unanswered review, and calls another school.
None of these is fixed by moving between school communication platforms or by sending more messages. They are fixed by sending each message once, to the place a parent will actually see it, and by answering the follow-up questions with the same words every time.
One app, three jobs: notices, fees and admissions
A school does not need a long feature list from its school communication software. It needs three things sent, reliably:
Send notices
Holidays, exam schedules, events and changes, to the parents they concern. On WhatsApp and email.
Send fee reminders
The amount and the due date in the message itself, so nobody has to open an attachment to find them. On WhatsApp and email.
Run admissions campaigns
Campaigns to the families you want to enrol, from the same account your current parents hear from. On WhatsApp and email. More on admissions →
Notices go out on every plan, including the free one. Fee-reminder and admissions campaigns come with the paid plans — see pricing.
Parents get answers in your school’s own words
This is what separates eKTextAI from a plain messaging tool. You upload your circulars, policies and notices — up to 5 held at a time on the free Starter plan, more on the paid plans. When a parent asks a question on WhatsApp or in the chat on your website, the answer is drawn from that material: your fee policy, your bus timings, your uniform rules, in the words your school already used.
Parents can write in English, Hindi, Kannada, Tamil, Malayalam or Telugu and get the answer in the language they wrote in.
When it doesn’t know, it says so. If the answer is not in your material, eKTextAI tells the parent it cannot answer that, instead of making one up. A wrong answer about a fee or a date does more damage than no answer, so it does not guess.
Every channel in one place
Parents do not all look in the same place, so a school communication hub has to cover the places they do. eKTextAI keeps them together, so the notice, the reminder and the answer come from one school, not five accounts:
- WhatsApp — notices, reminders and campaigns from your school’s own number, and answers to parents’ replies.
- Email — the same messages for parents who read email, with the send report kept in one place.
- Your website — a chat on your site that answers from the same circulars as WhatsApp.
- Your Google page — posts and replies to parent reviews, so the page a new family finds is not last term’s (on the paid plans).
Many school communication apps ask parents to install one more thing. eKTextAI works where parents already are, next to the ERP your office already uses for records and fees.
Start with one circular.
Upload a notice you have already sent, connect WhatsApp and email, and send your first message within a day. The Starter plan is free, and it does not expire.