An admission enquiry is rarely lost in one big moment. It leaks away quietly: a call nobody picked up, a walk-in written on a loose slip, a parent who visited once and never heard from the school again.
Here are twelve of those leaks, in the four places they happen. Tick every line that is true at your school, then print the sheet and pin it at the front desk.
A print-and-pin audit for school offices
TICK EVERY LINE THAT IS TRUE AT YOUR SCHOOLmore ticks, more leaks
TICKS SO FAR: 0 / 12 — ON PAPER, COUNT YOUR RED MARKS
So… is the desk leaking?
Every ticked line is an enquiry a competitor answered first. Fix the first ring before anything else — a desk that stops firefighting fixes the rest.
Most ticks trace back to the same place: the desk is busy answering questions that already have answers. "Is there school tomorrow?" and "when is the fee due?" take the same phone line, and the same person, as the parent who wants to know about admission.
Take the repeat questions off the desk, and the first ring gets picked up. Keep every enquiry in one list, and the follow-up stops depending on one person's memory.
We'll run it in a fifteen-minute demo, and you judge the answers.