Parents rarely complain about the big things. They complain about the small ones that happen every week: the circular that arrives too late, the reply that never comes, the date that needs a phone call to confirm.
Here are ten of them, counted down from annoying to unforgivable. Tap each one your school still does.
Forward this into every school group you know
COUNTDOWN — FROM ANNOYING TO UNFORGIVABLE
tap the ones that happen at your school
Which ones is your school still guilty of?
Principals who score themselves honestly fix the top three within a term. The rest keep wondering why admissions calls go quiet.
YOUR SCHOOL: 0 / 10
Look at what the top of the list has in common. Number one, the information chase, is not about sending more. The school has usually answered the question already. The answer is just not where the parent is looking when the question comes up.
Fix that one, and several others get smaller with it: fewer calls to find out, less ping-pong between the desk and the class teacher, fewer "you should have known" moments.
We'll run it in a fifteen-minute demo, and you judge the answers.